Industry-Leading
ACT! and SalesLogix Solutions Join Best Software, Forming
New CRM Division
SCOTTSDALE,
AZ
July 1, 2002
Best Software today announced that Interact Commerce
Corporations best-selling ACT! contact management and
SalesLogix™ CRM solutions will join Best Software
creating a CRM Division. The move further strengthens
Best's position as a leading provider of front-office/back-office
business management solutions for small and mid-size businesses
(SMBs). Interact Commerce Corporation and Best Software
were operating as sister organizations in the U.S. under
their parent company, The Sage Group plc (London: SGE.L).
The new division joins Bests four existing Mid-Market,
Small Business, Specialty Products, and Nonprofit/Government
divisions.
"Best Software has built its SMB leadership around
providing business management solutions that enable our
small to medium size customers to succeed by gaining insight
to their businesses," said Ron Verni, CEO of Best
Software. "Individually, Interact and Best have been
delivering comprehensive front-office/back-office solutions
for small and mid-size organizations for some time. Offering
all of these products under the Best Software brand will
provide our customers with integrated CRM, accounting,
and business management solutions they need to compete
in todays challenging environment and achieve even greater
success."
Interact Commerce Corporation was acquired by The Sage
Group plc in May 2001 to deliver its market-leading products,
ACT! and SalesLogix , to Sage's installed base of nearly
three million customers worldwide and specifically to
Best Software's 1.6 million customers in the U.S. SalesLogix
is the small business and mid-market CRM leader with more
than 4,000 customers and ACT! is the best-selling contact
manager with over four million individuals and 12,000
corporate accounts worldwide. Integration is currently
available between SalesLogix and Best's MAS 90, MAS 200,
and Best Enterprise Suite solutions, as well as between
ACT! and Peachtree Accounting, MAS 90, and MAS 200. ACT!
and SalesLogix will also continue to offer their customers
back-office integration with other key providers.
"There are almost six million companies needing
CRM in the SMB and mid-market segment. CRM technology
decisions within these markets are driven by cost, ease-of-use,
and the ability to integrate with existing applications,"
said Karen Smith, research director, CRM, Aberdeen Group.
"Best Software currently has more than 1.6 million
SMB customers. Best Software will now be able to deliver
CRM, integrated accounting for commercial and non-profit
organizations, business management, HR/payroll, and fixed
asset solutions to small and mid-size organizations, enabling
the company to continue to penetrate and gain market share
among SMBs."
In related news, Pat Sullivan, formerly CEO of Interact
Commerce, will continue working with Best Software and
Sage Group, plc. in an advisory role as Vice Chairman
offering insights on new technologies, trends, and the
competitive landscape for the Customer Relationship Management
marketplace. Management of Best's new CRM Division is
shared by Greg Head and Tim Fargo, who will continue as
general managers for ACT! and SalesLogix, respectively.
Both will report directly to Best Software CEO Ron Verni.
Customer Quotes
ACT!
and Peachtree Accounting
Fox & Hounds Ltd.
Mike Bennett
Vice-President, National Accounts & International
"The
integration of ACT! with Peachtree Accounting expands
my communication options with my customers and allows
for more targeted marketing. It also reduces the amount
of time spent maintaining our information since we
no longer have to make additions and changes in two
separate systems."
ACT!
and MAS 90
Orpheus Music, Inc.
Mary Halvorson
Operations Director
"Any software can perform simple invoicing. But,
MAS 90 integrated with ACT! is the only we found that
offers the end-to-end functionality we need as distributors.
For example, by integrating our sales and accounting
information, our sales personnel can answer practically
any question for customers while on the phone. If someone
wants to buy 300 flutes for instance, we know immediately
whether we have them in stock. We can be much more responsive."
SalesLogix
and MAS 200
U.S. Kids Golf
Candy Cady
Director of Systems
"By integrating MAS 200 and SalesLogix, we can
track everything from invoicing to sales preferences
all in one easy-to-access location. When a salesperson
investigates a particular account, they have virtually
70 percent of the information theyll ever want on a
single screen. Whats the customers credit limit? What
did they order in sales last year? We have it all right
there, saving an incredible amount of time. Our people
love it because of the insights they gain about our
customers. MAS 200 and SalesLogix integrate perfectly
to provide the comprehensive functions we need in one
package. The system covers every area for us."
SalesLogix
and Best Enterprise Suite
Cemstone Products Company
Steve Abbot
VP and Financial Controller
"We're saving a great deal through increased accuracy
with Best Enterprise Suite. It's a good, strong accounting
package for us. We have combined our management of accounting,
general ledger, sales order, manufacturing and inventory
management through Best Enterprise with how we manage
our overall customer interactions by integrating Best
Enterprise with SalesLogix. We have a large number of
field sales people but through SalesLogix we can manage
who is calling on which customers, which customers need
more attention and who was on our Christmas card list.
We are running a quarter-billion dollar company on Best
Enterprise and SalesLogix. We wouldnt if it didnt
work effectively."
About
Best Software
Best
Software offers leading business management products
and services that give over 1.6 million small- and mid-sized
customers in North America the insight for success throughout
the life of their business. Its parent company (London:
SGE.L) supports nearly three million customers worldwide
and has revenue of nearly $700 million. For more than
25 years, Best has delivered easy-to-use, scalable and
customizable applications through its portfolio of leading
brands, including Abra, MAS 90, FAS, MIP Nonprofit Series,
SalesLogix, Peachtree and ACT!, among many others. For
further information, please call 1-800-811-0961 or visit
our website at www.bestsoftware.com/moreinfo.
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