Compulan helps client secure recognition
as a top-10 implementer of CRM

April 4, 2003

Compulan’s CRM implementation for Engage, Inc. helped the Internet ad-serving vendor attain recognition as one of Aberdeen Group’s “Ten Significant CRM Implementations of 2003.”

Compulan helped Engage transition from a failing client/server application to a hosted solution using Salesforce.com software. Aberdeen Group, the Boston-based industry analyst firm, recognized the Engage project in large part for its rapid, six-week implementation, migrating both data and a large number of “highly effective” users to the new system.

The final implementation met all five of Engage’s project requirements:

1. Fit into a limited budget.
2. Perform a fast implementation.
3. Provide an intuitive user interface that would dramatically reduce training demands.
4. Support both sales and customer service.
5. Allow remote sales representatives to be self sufficient.

Engage is a pioneer and leading provider of highly targeted Internet advertising and marketing software. It has a staff of 125 people, 30 of whom are involved in selling. While many company executives have roots and experience in CRM software, Engage acknowledged that it was experiencing increasing problems with its own client/server CRM system. Engage opted to migrate to a new solution.

Problems with the old system and a separation from its parent company were the two major forces that drove Engage to Salesforce.com and implementer Compulan. When Engage first implemented CRM software in 2000, the company was part of a much bigger organization, CMGI. “That distinction is important because the larger organization had both the need for an enterprise CRM application and the resources to pay for and mange it,” Aberdeen Group notes in its report, “Ten significant implementations of CRM in 2003.”

When CMGI spun off Engage, the smaller company chose to seek a solution more tuned to its budget, training, and functional needs. Together, salesforce.com and Compulan provided Engage with a smooth CRM connection between its sales and customer service staff, implementation support, and solid training.