Sfafinity

Software Architechture

• Advanced 5th Generation technology based on server-side Java

• Normalized database

• Clear separation between rendition, business logic and the database

• Fast sub-3-second response time

• Small server foot print (< 11MB)
  

SFCRM has been designed upfront to serve the needs of the small and medium enterprise market (SME) segment. The SME market’s demands for advanced features and functionality are sometimes as complex as their corporate peers as they compete with their larger competitors. CRM is definitely no exception and large enterprises use advanced CRM software to largely reduce customer relationship management It is no wonder that CRM has been reduced to a science by corporate enterprises enabling them to very effectively reduce competition. SFAFINITY aims to change this inequality by providing the same high end features and functionality to the SME segment, but at an affordable cost of ownership.

SFCRM Sales Force Automation is the first of the CRM products from the SFAFINITY stable of products. SFCRM has two main components:

• Core Engine provisioning database access, operating system interface, email, SMS, XML API integration, Wireless, verticalization and other key foundation building blocks

• Functional modules including business automation, sales, customer support, knowledge management and other functional modules.

• SFCRM is different from the market offerings - based on a core enabling technology that delivers CRM and is marketed and sold exclusively by authorized Channel partners.

The current competition (MSCRM, Goldmine, SalesLogix, SalesForce.Com, Siebel/Upshot) are all too expensive from a pricing and total cost of ownership (TCO) perspective. SFAFINITY's strategy is to compete with the above on an equal footing with superior technology and products at a cost that is affordable, generates rapid return on investment (ROI) and reduced TCO.

Features, functionality and business processes and logic can be added to any application as after all, it is only programming. The question is:

1. How fast can this be done?
2. Can it done by the Channel partners?
3. Does it require complex programming?
4. Can the CRM product provide a broad based set of configuration capabilities that will eliminate such programming?
5. If indeed, customization is required, how easy was it to do? Would it require knowledge of ASP, Java, C++, VB?

SFAFINITY has built a lot of configuration tools in SFCRM which requires a minimal learning curve with no programming or scripting. Additionally, no background knowledge of SQL, Java or VB or other scripting languages is required. The net result is the reduction in the cost of customization, rapid ROI and ultimately, a lowered TCO.

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